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An innovative UX designer, researcher, and product manager from a trusted KPMG senior M&A tax consultant with a lean & agile project management background.
An innovative UX designer, researcher, and product manager from a trusted KPMG senior M&A tax consultant with a lean & agile project management background.
An innovative UX designer, researcher, and product manager from a trusted KPMG senior M&A tax consultant with a lean & agile project management background.
An innovative UX designer, researcher, and product manager from a trusted KPMG senior M&A tax consultant with a lean & agile project management background.
My role: led redesign and research
Redesigned an app offering 150+ sections and templates for merchants with no code experience to design and build website on Shopify.
My role: led design and research
Created an app for volunteer couriers to redistribute fresh groceries, thereby bridging the gap between food waste and food-insecure communities.
I loves to empathize with my users, as well as understand development cycles and business needs. I thrive on solving complex problems with simple and innovative designs.
Based in San Francisco
Open to in person, hybrid or remote
Engaged with a diverse clientele, ranging from engineers, business owners, dairy farm owners to Fortune 100 finance executives.
Ran meetings with up to 8 cross-functional teams in more than 15 countries and time zones.
Before officially stepping into the product world, earned bachelor and master degrees in accounting and agile and lean project management.
Transitioned my career to product design because I saw the opportunity to optimize workflows with the help of design, combining both my passions in business and design.
My product designs can be showcased by the 4 end-to-end design projects (2 mobile and 2 websites) and contracting work to redesign Design Packs, a Shopify app.
A proven track record of solving complex problems with an analytical mind, as evidenced by my M&A tax career at KPMG.
Art directed, edited and produced videos for my own YouTube channel, Tangerine In The Kitchen
Have been learning drawing, painting, and sketching since I was a child.
Had been in charge of my schools’ and companies’ posters and motion designs.
Invented various physical products as a child, such as a dust-catching blackboard eraser and a water flosser.
As one of the founders of Design Packs, I am thrilled to provide this testimonial for Ada, who focused on our app for a group project. The goal of the project was to focus on enhancing the user interface of our Shopify app, specifically for the discoverability of packs and onboarding of users. Throughout our engagement with Ada, we found her dedication, expertise, and commitment to understanding our users truly commendable.
Ada demonstrated a remarkable ability to conduct comprehensive research and gain valuable insights into our users' needs and pain points. She studied the analytics that delved deep into understanding our target audience, extracting invaluable feedback that laid the groundwork for the subsequent design improvements. Ada's empathetic approach and her knack for translating user feedback into actionable design decisions greatly impressed us.
The Figma file that was provided showcased exceptional design skills and attention to detail. The suggested enhancements for the onboarding and documentation aspects of our app were not only visually appealing but also highly practical and intuitive. Ada's design solutions seamlessly aligned with our overall user experience, offering an enhanced onboarding process and improved accessibility to documentation.
We have full confidence that Ada will excel in their future endeavors, and we wholeheartedly recommend her to any team or organization seeking a UX professional who can drive impactful improvements and deliver exceptional user experiences.
Anne Thomas
Co-founder
Design Packs
"Ada demonstrated a remarkable ability to conduct comprehensive research...exceptional design skills and attention to detail...not only visually appealing but also highly practical and intuitive."
As one of the founders of Design Packs, I am thrilled to provide this testimonial for Ada, who focused on our app for a group project. The goal of the project was to focus on enhancing the user interface of our Shopify app, specifically for the discoverability of packs and onboarding of users. Throughout our engagement with Ada, we found her dedication, expertise, and commitment to understanding our users truly commendable.
Ada demonstrated a remarkable ability to conduct comprehensive research and gain valuable insights into our users' needs and pain points. She studied the analytics that delved deep into understanding our target audience, extracting invaluable feedback that laid the groundwork for the subsequent design improvements. Ada's empathetic approach and her knack for translating user feedback into actionable design decisions greatly impressed us.
The Figma file that was provided showcased exceptional design skills and attention to detail. The suggested enhancements for the onboarding and documentation aspects of our app were not only visually appealing but also highly practical and intuitive. Ada's design solutions seamlessly aligned with our overall user experience, offering an enhanced onboarding process and improved accessibility to documentation.
We have full confidence that Ada will excel in their future endeavors, and we wholeheartedly recommend her to any team or organization seeking a UX professional who can drive impactful improvements and deliver exceptional user experiences.
Anne Thomas
Co-founder
Design Packs
Beidi is a very talented, responsible and curious designer who will go above and beyond to deliver high quality work. She is not afraid of asking necessary questions in order to get to the root of things. She excels in all areas of the UX process and while she also works very well on her own, she is (will) also be an amazing asset to any design team.
Nareh Arax Hovhannisian
UX / UI Researcher, Designer, Educator
General Assembly
"Beidi is a very talented, responsible, and curious desinger who will go above and beyond to deliver high quality work."
Beidi is a very talented, responsible and curious designer who will go above and beyond to deliver high quality work. She is not afraid of asking necessary questions in order to get to the root of things. She excels in all areas of the UX process and while she also works very well on her own, she is (will) also be an amazing asset to any design team.
Nareh Arax Hovhannisian
UX / UI Researcher, Designer, Educator
General Assembly
I worked with Beidi (Ada) Zhang for about 3 years while she was employed by Herbein + Company, a CPA and consulting firm based in Pennsylvania. I am a Tax Partner at the firm and Beidi was a member of the team that provided tax compliance and consulting services to our clients.
Beidi had very little experience with U.S. tax matters when she joined the firm, but she learned quickly and became a very valuable team member. She had the ability to understand technical tax concepts and apply them to a wide variety of client situations. She was able to go beyond compliance applications and ask questions or do research on her own to gain an understanding of the impact that technical concepts had on our clients. Her intellectual curiosity was something that differentiated her from many others at her staff level.
In addition to her ability to learn rapidly and apply critical thinking, Beidi was organized, diligent, responsible, and very conscientious about the quality of her work. She was also very adept at applying the technology we use in our practice. She was very good at communicating and collaborating when we worked together.
Because of all these qualities, I would highly recommend adding Beidi to your team, no matter what the nature of your business is.
Please feel free to contact me to discuss this recommendation in more detail.
Mark R. Shellenberger, CPA, MBA
Partner - Tax Services
Herbein and Company, Inc.
"Beidi had very little experience with U.S. tax matters when she joined the firm, but she learned quickly and became a very valuable team member. She was able to go beyond compliance applications and ask questions or do research on her own to gain an understanding of the impact that technical concepts had on our clients. "
I worked with Beidi (Ada) Zhang for about 3 years while she was employed by Herbein + Company, a CPA and consulting firm based in Pennsylvania. I am a Tax Partner at the firm and Beidi was a member of the team that provided tax compliance and consulting services to our clients.
Beidi had very little experience with U.S. tax matters when she joined the firm, but she learned quickly and became a very valuable team member. She had the ability to understand technical tax concepts and apply them to a wide variety of client situations. She was able to go beyond compliance applications and ask questions or do research on her own to gain an understanding of the impact that technical concepts had on our clients. Her intellectual curiosity was something that differentiated her from many others at her staff level.
In addition to her ability to learn rapidly and apply critical thinking, Beidi was organized, diligent, responsible, and very conscientious about the quality of her work. She was also very adept at applying the technology we use in our practice. She was very good at communicating and collaborating when we worked together.
Because of all these qualities, I would highly recommend adding Beidi to your team, no matter what the nature of your business is.
Please feel free to contact me to discuss this recommendation in more detail.
Mark R. Shellenberger, CPA, MBA
Partner - Tax Services
Herbein and Company, Inc.
Ada is proactive, insightful, and communicates well in team settings. I had the opportunity to work with her on designing an improved digital experience for a non-profit food rescue organization. Ada immediately went above and beyond to gain user empathy by volunteering at a food bank in order to gain first hand experience and recruit participants for user research. She clearly communicated insights from her experience within our team of three designers, and advocated for features based on learnings from user interviews. Ada also stood out among our General Assembly class cohort by regularly asking insightful questions, demonstrating her curiosity and strong attention to detail. I would recommend Ada as a strong addition to any design team.
"She clearly communicated insights from her experience within our team of three designers, and advocated for features based on learnings from user interviews."
Ada is proactive, insightful, and communicates well in team settings. I had the opportunity to work with her on designing an improved digital experience for a non-profit food rescue organization. Ada immediately went above and beyond to gain user empathy by volunteering at a food bank in order to gain first hand experience and recruit participants for user research. She clearly communicated insights from her experience within our team of three designers, and advocated for features based on learnings from user interviews. Ada also stood out among our General Assembly class cohort by regularly asking insightful questions, demonstrating her curiosity and strong attention to detail. I would recommend Ada as a strong addition to any design team.
Beidi is a very talented, responsible and curious designer who will go above and beyond to deliver high quality work. She is not afraid of asking necessary questions in order to get to the root of things. She excels in all areas of the UX process and while she also works very well on her own, she is (will) also be an amazing asset to any design team.
Nareh Arax Hovhannisian
UX / UI Researcher, Designer, Educator
General Assembly
I worked with Beidi (Ada) Zhang for about 3 years while she was employed by Herbein + Company, a CPA and consulting firm based in Pennsylvania. I am a Tax Partner at the firm and Beidi was a member of the team that provided tax compliance and consulting services to our clients.
Beidi had very little experience with U.S. tax matters when she joined the firm, but she learned quickly and became a very valuable team member. She had the ability to understand technical tax concepts and apply them to a wide variety of client situations. She was able to go beyond compliance applications and ask questions or do research on her own to gain an understanding of the impact that technical concepts had on our clients. Her intellectual curiosity was something that differentiated her from many others at her staff level.
In addition to her ability to learn rapidly and apply critical thinking, Beidi was organized, diligent, responsible, and very conscientious about the quality of her work. She was also very adept at applying the technology we use in our practice. She was very good at communicating and collaborating when we worked together.
Because of all these qualities, I would highly recommend adding Beidi to your team, no matter what the nature of your business is.
Please feel free to contact me to discuss this recommendation in more detail.
Mark R. Shellenberger, CPA, MBA
Partner - Tax Services
Herbein and Company, Inc.
As one of the founders of Design Packs, I am thrilled to provide this testimonial for Ada, who focused on our app for a group project. The goal of the project was to focus on enhancing the user interface of our Shopify app, specifically for the discoverability of packs and onboarding of users. Throughout our engagement with Ada, we found her dedication, expertise, and commitment to understanding our users truly commendable.
Ada demonstrated a remarkable ability to conduct comprehensive research and gain valuable insights into our users' needs and pain points. She studied the analytics that delved deep into understanding our target audience, extracting invaluable feedback that laid the groundwork for the subsequent design improvements. Ada's empathetic approach and her knack for translating user feedback into actionable design decisions greatly impressed us.
The Figma file that was provided showcased exceptional design skills and attention to detail. The suggested enhancements for the onboarding and documentation aspects of our app were not only visually appealing but also highly practical and intuitive. Ada's design solutions seamlessly aligned with our overall user experience, offering an enhanced onboarding process and improved accessibility to documentation.
We have full confidence that Ada will excel in their future endeavors, and we wholeheartedly recommend her to any team or organization seeking a UX professional who can drive impactful improvements and deliver exceptional user experiences.
Anne Thomas
Co-founder
Design Packs
Ada is proactive, insightful, and communicates well in team settings. I had the opportunity to work with her on designing an improved digital experience for a non-profit food rescue organization. Ada immediately went above and beyond to gain user empathy by volunteering at a food bank in order to gain first hand experience and recruit participants for user research. She clearly communicated insights from her experience within our team of three designers, and advocated for features based on learnings from user interviews. Ada also stood out among our General Assembly class cohort by regularly asking insightful questions, demonstrating her curiosity and strong attention to detail. I would recommend Ada as a strong addition to any design team.
You can reach out to me anytime via
beidizhang2013@gmail.com
I normally respond within 1-3 business days. Please follow up if urgent.
